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Episode 16

May 4, 2022

The Power of More Strategic Pitches and Driving Organic Growth w/ Brent Hodgins

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Author, keynote speaker and Managing Director of Mirren Business Development, Brent Hodgins, joins us on the show to discuss the resilience of agencies and the major growth shifts happening in the industry right now; including:

  • The lasting impact of the Pandemic on the Industry:
  • Historic levels of growth
  • Navigating the changing market conditions
  • The positive shift to organic growth
  • Overcoming the new biz addiction
  • Better allocating resources for good
  • Understanding qualification in the RFP process…favorite or filler
  • Client-side marketing vs Marketing Agencies
  • DNA difference / overcoming the disconnect
  • Balancing business impact and creativity
  • Elevating the RFP brief to differentiate

To learn more about Mirren go to www.mirren.com

View Transcript
Host

Banoo Behboodi

Vice President, Advisory Services

Banoo Behboodi is a 20+ year software and services leader with extensive experience executing change initiatives with oversight of Customer Success, Professional Services and Delivery and Consulting functions. Banoo’s earlier experiences with AT&T Mobility, Coca-Cola Company and Ernst & Young leading key transformational and compliance projects, provided the foundation needed to be an effective leader and a change agent with a customer first mindset. Banoo is passionate about driving continuous improvement through sharing best practices and empowering resources through technology and analytics to optimize performance and job satisfaction while driving business outcomes.

Host

Brent Trimble

Managing Director, Marketing Service & Agency Vertical

Brent Trimble is a 15+ year agency leadership veteran who has led agency growth and operation initiatives. As Mavenlink’s Agency Managing Director & VP of Advisory Services, he specializes in mapping and improving agency workflows. Deploying market understanding and best practices, Brent helps agencies refine processes and staffing dynamics. He isolates key metric improvements resulting in faster revenue recognition and ultimately models performance impact. Before joining Mavenlink Brent held positions at Interpublic Group, Accenture, WPP, independent agencies and consulting firms.

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